Led by Mark Weiner, CEO of PRIME Research in North America and author of Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

With real-world examples from Procter & Gamble, ATT, GE and others

Proving the value of public relations continues to be one of the profession’s most vexing challenges.  Mark Weiner, CEO of PRIME Research in North America shares his experiences in helping some of the world’s most admired companies and brands, including Procter & Gamble, ATT, GE and more.  In addition, Mark provides the tools you can use now to demonstrate and generate a positive return on your PR.

What You Will Learn:

• Three keys to optimizing objectives-setting
• How to conduct an “Executive Audit,” a proven approach to uncovering the often secret PR value system within your own organization
• The three established criteria for generating a positive return on your investment in PR with case studies from GE, Miller Brewing and TXU